AI can draft your listing copy, campaign email, and captions from your appraisal notes. A three-person agency in Newcastle cut each listing from about 3 hours to about 40 minutes.
AI can draft your listing copy from the notes you already take at the appraisal, and save you most of the writing. Harbour Lane Property, a three-person boutique agency in Newcastle, used to spend about 3 hours writing up every new listing.
For each one, the agent wrote the property description, the campaign email to the buyer database, and the social captions, all by hand from the appraisal notes. Three pieces written at three different times also meant a detail like the number of car spaces could end up different in each one.
What we set up
We set up an AI helper (the industry calls it an agent) that reads the appraisal notes and photos stored against each property in Rex. From those it drafts the listing description, the campaign email, and a set of social captions, all in the agency’s own tone. The listing copy goes back into Rex, and the captions drop into the agency’s Canva templates.
Because all three drafts come from the same notes, the facts match across them. The agent reads the drafts, fixes anything that’s off, and checks every claim against the notes before anything goes live.
Why the notes lead and the photos follow
A lot of the advice on AI listing copy says to upload your photos and let the AI describe the home. Our first version did lean on the photos, and it guessed at things a photo can’t tell you, like whether a kitchen was new or well kept. It wrote those guesses down with the same confidence as the facts.
For an agency, that’s a real risk. The Australian Consumer Law bans misleading or deceptive conduct in trade, and that covers what a listing says about a home. So we changed the order. The appraisal notes lead, the photos only add colour, and anything the notes don’t say stays out of the draft.
The notes the agent already takes at the appraisal turned out to be the most useful thing the AI helper could read. If your notes are thin, the drafts will be too, so a few extra minutes on the notes saves more than rewriting the copy afterwards.
Keep the headline
The other common advice is to use AI for catchy headlines. We’d keep the headline as the one piece you write yourself. The principal at Harbour Lane rewrites every headline by hand, because it’s the line buyers see first and it’s where the agency sounds most like itself. Everything underneath it is where the AI helper saves the time.
Where the agency landed
The listing description, the campaign email, and the captions now take about 40 minutes per listing, down from about 3 hours.
The principal still rewrites every headline, and the agent still checks every fact against the notes before a listing goes live.
If your listings wait on copy, get your AI Starter Plan and tell it where your week goes.
