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Automating repeat work for Marketing and creative agencies

Client onboarding, approvals, and retainer invoices on autopilot

Client onboarding, approvals, and retainer invoices on autopilot
Automating repeat work for Marketing and creative agencies

Client onboarding, approvals, and retainer invoices on autopilot

Every new client means the same set-up. A folder in Google Drive, a project in Asana, a channel in Slack, a welcome email, and a retainer invoice in Xero. Every piece of work then waits on client approval, and someone has to chase it. We set those steps to run on their own, so a signed proposal starts the set-up and approval reminders go out on time. Your team spends the hours on the work clients pay for.

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What we set to run

Agency jobs that can run themselves

01

New client set-up

A signed proposal creates the Drive folder, the Asana project, the Slack channel, and a welcome email with your onboarding questions.

02

Approval chasing

Work waiting on a client gets a polite reminder after the number of days you choose, and you're told when it's been waiting too long.

03

Retainer invoices

Monthly retainer invoices are drafted in Xero on the same day each month, ready for you to check and send.

04

Timesheet nudges

Team members who haven't logged hours get a friendly Slack reminder before the week closes.

The jobs nobody bills for

A small agency signs a new client and then does the same ten things it did for the last one. Make a folder. Make a project. Make a channel. Send the welcome email with the brand questionnaire. Set up the retainer invoice. Then, every week, work goes out for approval and someone has to remember to chase it. Each job is small, but they add up to hours that never make it onto a timesheet.

How the repeat work runs itself

Automating repeat work (the industry calls it workflow automation) means writing down the steps you already follow and setting them to run on their own. For an agency, a good place to start is client set-up. A signed proposal triggers the folder in Google Drive, the project in Asana, the Slack channel, and the welcome email. Then we add approval chasing, so work waiting on a client gets a reminder on the day you choose, and retainer invoices drafted in Xero each month.

An agency project board with a new client set up and approval reminders queued

What we’ve seen in agency work

We work with Saltbush Studio, a six-person design agency in Fremantle. Their work with us was an AI helper that drafts Friday updates for twelve retainer clients from the week’s tasks in Asana. All twelve now take the director under an hour, with the director adding a personal line to each. At Saltbush, the team’s Slack chat was too messy to draft from, so it came out. We take the same care over anything an automation reads.

What still needs a person

An automation follows steps, so anything off the usual path comes back to you. A client asking for a rush job, a scope argument, or a quiet client who might be unhappy all need a person. We also don’t automate anything that sends money or signs a contract.

If your team loses hours to set-up and chasing, get your AI Starter Plan and tell it which steps repeat.

Read more

Read about our Automating repeat work service, and how we help small teams in marketing and creative agencies.

FAQs

Common questions

Won't clients find automated reminders pushy?
We write them in your studio's voice and keep them light. You choose the timing, and any client who replies reaches a person.
Can it handle out-of-scope requests?
It can flag them, but deciding whether to charge is your call. That conversation stays with the account lead.
Do we need new tools?
Usually not. We work with Asana or monday.com, Google Workspace, Slack, and Xero. If you use HubSpot for proposals, we can start the set-up from there.
What does it cost?
A small agency often fits Small Team at $1,950 a month, which covers 2 AI helpers, half a day a month of our time, a monthly review call, and AI running costs.
What stays manual?
Anything that needs a relationship. A client who's gone quiet for three weeks needs a call, so the automation tells you rather than sending a fourth reminder.
Take the next step

See which agency jobs can run themselves

Tell us which steps repeat every time a client signs or a job goes out for approval. Get your AI Starter Plan and you'll see where to start.

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