Your shop, your online store, and your stock counts in one place
A boutique that sells in a shop and online often has two sets of numbers that never quite agree. Square knows what sold on the floor, Shopify knows what sold online, and Klaviyo only knows about half your customers. We connect them so stock, sales, and customer lists line up. That means fewer oversold pieces, launch emails that reach shop customers too, and one set of numbers for the owner to make buying calls from.
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Connections that matter for a fashion business
Shop and online stock
Square sales in the shop and Shopify sales online feed one stock count, so the last size 8 isn't sold twice.
Shop customers into email
Customers who join your list at the counter are added to Klaviyo, so they hear about the next drop too.
Sales into the accounts
Daily sales from both channels land in Xero, ready for your bookkeeper, with fees and refunds split out.
Instagram orders and DMs
Orders and questions from Instagram and Meta Business Suite are added to the same customer list as everything else.
Where the numbers split
A fashion boutique often sells in three places. There’s the shop on Square, the online store on Shopify, and the odd sale through Instagram DMs. Each keeps its own idea of what’s in stock and who your customers are. So the last size 8 sells online an hour after it sold in the shop, the launch email misses everyone who signed up at the counter, and the owner spends Sunday trying to make the numbers agree.
How the tools get connected
Connecting your tools (the industry calls it data pipelines) means moving information between the apps you already use, so they agree without anyone retyping. For a boutique, we connect Square and Shopify to one stock count, send shop customers into Klaviyo, and pass daily sales from both channels into Xero. Once the data sits together, an AI helper can do useful work with it, like drafting a reorder report or a launch email to the right customers.
What clean numbers made possible
We work with a four-person fashion boutique whose owner counted sell-through by hand each Sunday to decide reorders. A report built from Square sales now lists what sold, what sits, and suggested reorders, and the Sunday stocktake is gone. Buying decisions stay with the owner. That report works because the Square sales data was clean and in one place, and for a boutique that also sells online, connecting Shopify is the step that makes the same report cover both.
Where the numbers can still go wrong
A connection copies what’s there, including mistakes. If a staff member sells a piece without scanning it, the count will be wrong in both places. Apps also change how they share data from time to time, so we check the connections in our monthly time. And no connection decides what to buy for next season. That’s still the owner’s eye.
If your shop and online numbers never agree, get your AI Starter Plan and tell it where you sell.
Related
Read about our Connecting your tools service, and how we help small teams in fashion.
Small teams we work with
How a solo business coach gathers enquiries from three places into one list each morning
How a six-person cafe gathered its catering orders into one sheet and missed none in two months
How Still Water Day Spa lifted its rebooking rate from 31% to 44% in three months
Common questions
Don't Square and Shopify already connect?
Will it stop overselling?
Is our customer data safe?
What does it cost?
What still needs a person?
Get one set of numbers for your shop and store
Tell us where you sell and which tools you use. Get your AI Starter Plan and you'll see which connection to make first.
Get your AI Starter Plan