Instagram reports that pull the numbers and draft the commentary for you

Month-end goes on copying Instagram numbers into slides

Every month, each client wants to know how their Instagram did. So someone opens each account, writes down reach, followers, and the best posts, pastes them into a slide deck, and writes a few sentences on what changed. With a handful of clients that’s an afternoon. With eighteen, days of the month are gone before anyone thinks about strategy.

Why Instagram on its own doesn’t do the job

Instagram shows plenty of numbers to business and creator accounts, in the app and in Meta Business Suite. But it shows them one account at a time, in Meta’s layout, with no explanation your client would understand. It can’t put the numbers in your template, and it can’t write “reach dropped because there were half as many posts this month” in your agency’s voice.

So the numbers are free, and the report still takes hours.

How we set it up for Instagram

We work with a four-person social media agency that built 18 monthly client reports by hand from Meta and Instagram numbers. It took two full days every month.

We set up reports that pull the numbers for each account and draft the commentary. An AI helper (the industry calls it an agent) writes the first pass on what went up, what dropped, and which posts did best, and the report lands in the agency’s Google Slides. Month-end reporting now takes half a day. The strategy notes are still written by the account lead, because they come from knowing the client. Read the social media agency story.

Before building anything, we agree with you which numbers each client cares about and which ones are noise. A report with forty figures is no easier to read than a blank page, so each client gets the handful that match their goals.

When Instagram reports are the right call, and when they aren’t

This pays off when you send the same kind of report for many accounts each month, and someone builds each one by hand.

If you only report on your own account once a quarter, the insights screen in the app may be all you need. And the AI draft is a starting point. It reads the numbers well, but it doesn’t know a client ran a sale or paused posting for a holiday, so a person always reads it before it goes out.

Where to go next

See the wider reports that write themselves service, or read about Instagram. For reports that cover Facebook too, see reports that write themselves for Meta Business Suite. See how we work with marketing and creative agencies and beauty and wellness. When you’re ready, get your AI Starter Plan.