Ad campaign optimisation

Ad campaign optimisation means looking at how your paid ads are going and adjusting them, so your money goes to the ads that work. That covers who sees the ad, the words and pictures, the budget, and the days it runs. For a small online store running Instagram ads, it might mean noticing that the ad with the product on a person sells better than the flat-lay shot, then moving the budget across. AI can help by pulling the numbers from Meta Business Suite each week, spotting which ads are slipping, and drafting new headlines to test. It can't tell you whether a sale came from the ad or from a friend's recommendation, so a person still reads the results and makes the call on where the money goes.