AI marketing

AI marketing means using AI for the parts of marketing that take time but follow a pattern. That includes drafting emails, writing captions, sorting customers into groups, and writing product descriptions in your tone. We work with Marlow & Thread, a two-person slow fashion label in Melbourne. Each drop of 30 pieces needed descriptions, care notes, and size guides. An AI helper now drafts them from the maker's spec sheet, and a drop goes live in 2 days instead of 6. The fit notes still come from the founder trying on each piece, because AI can't feel how a fabric sits. That's the pattern for most small teams. AI does the first draft, and you add what only you know.