Augmented reality

Augmented reality, or AR, puts digital images on top of what your phone camera sees. A shopper can point their phone at their lounge room and see how a rug or lamp would look there before buying it. Some beauty brands let customers try on a lipstick shade through the camera. For a small online store, AR can cut down on returns when customers can't picture size or colour. Shopify supports 3D product models that shoppers can place in their own space. The catch is the cost of making good 3D models for every product. For most small teams, clear photos, honest size guides, and photos of the product in use do more for less money.