A digital business is one where online tools sit at the centre of how it works. Customers find you online, book or buy online, and get updates online. Behind the scenes, orders, invoices, and client records live in connected apps rather than on paper. Most small businesses are already partly digital. An online skincare store is fully digital by nature. A cafe with online catering orders, Square payments, and Xero accounts is well on the way. The gaps are usually in the middle, where someone copies details from one tool to another by hand. Closing those gaps, one at a time, is where most of the gain is. Being digital isn't the goal. Getting hours back is.
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