Digital platform

A digital platform is an online system that many people and tools connect to. Shopify is a platform for online stores. Fresha and Mindbody are platforms for salons and studios. Kajabi is one for course creators. They give you the basics, like payments, bookings, and customer records, and let other apps plug in for extra jobs. Choosing the right platform is one of the biggest tech decisions a small business makes, because so much gets built around it. The risk is bending your whole way of working to fit the platform. Pick one that fits how you work, check you can export your data, and connect your other tools around it rather than the other way round.